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  • Writer's pictureLance Latchman

How to Develop Your Video Idea: A Step-by-Step Guide to Unleashing Your Creativity

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Welcome to Cuecard Productions' ultimate guide on how to develop your video idea! Congratulations on choosing your video topic; now it's time to take the next steps and plan your video content. Contrary to popular belief, you don't need a perfectly written script from the get-go. Bullet points that serve as prompts can be just as effective. Let's explore the journey of crafting an engaging video idea and how to plan the process according to your style and comfort.

01: Define Your Video Idea

If you haven't already figured out the title, theme or purpose of your video, don't worry! Our ‘Video Content Strategy Guide’ can help you understand what type of content you should be producing. Your video idea should serve a specific business goal and be relevant to your target audience.

02: Choose Your Video Type

Now is the perfect time to select the type of video you want to produce. Whether it's a customer testimonial, brand awareness video, product demonstration, or any other format, choose the one that aligns best with your objectives and resonates with your audience. For inspiration, check out our ‘Top 10 Types of Corporate Videos’

03: Outline Key Points

Make a list of key points that you want to convey in your video. Keep the list refined by including only the essential points. Clarity and conciseness are crucial in capturing your audience's attention.

04: Create an Engaging Strapline Intro

Your video's opening seconds are vital to grab the viewer's attention. Think of an engaging strapline or hook that addresses a thought or challenge your audience is faced with, the problem your product or service solves, or the impact it can have on their lives.

05: Create an Engaging Strapline Outro

A video outro, is the final impression you leave on your audience. A well-crafted outro not only reinforces your brand identity but also leaves your audience either wanting more, or knowing exactly what to do next.

06: Outline your Storyline

Organise your video strapline intro, key points and video outro into a logical storyline with a clear beginning, middle and end. This can be as simple as a bullet pointed list outlining the flow of the video or a more detailed script that maps out the entire narrative.

07: Visualise Your Video

Now that you have your storyline, decide on the visuals that will bring your video to life. Consider using visuals that will best reflect what is being said, and at the same time resonate with your target audience and the type of content you’re producing. Decide if you want a spokesperson from your business, voice-over narration, 3D renders of your product, or even captivating drone shots.

Remember, the journey of developing your video idea is a creative process. Embrace your imagination and let your passion drive the creation of your unique video content. With Cuecard Productions by your side, your video ideas will come to life in a way that captivates and inspires your audience. So, grab that cue card and get ready to tell your story!

For support with the planning of your video project, contact our Lead Producer today at

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