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  • Writer's pictureLance Latchman

Video Content Strategy Guide: Uncover the Best Video Ideas for your Business

Updated: Aug 4, 2023

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Video content has become an indispensable tool for businesses to connect with their audience, add value, and build meaningful relationships. But to have the most impact, your video content needs to focus on one thing - building trust with your audience. By harnessing your unique personality, sharing your knowledge, and providing value at each stage of the customer journey, your videos will have a purpose and work wonders in creating strong connections. In this Video Content Strategy Guide: Uncover the Best Video Ideas, we'll help you produce powerful videos that your new and existing clients will appreciate, and as a byproduct enhance your ability to attract and convert new prospects, and improve your existing customers experience.

Video Content Strategy: Uncover the Best Ideas

Here are the 4 key phases of any customer journey with questions that you can ask for each, to uncover the best videos ideas for you to produce for your business.

Phase 1: Build Brand Awareness

The first step on your video content roadmap is to make prospects aware that you exist! The best way to get on the radar of cold prospects is to use video to educate them with information they have sought out. Your prospects will have problems that need solving, and they turn to search engines in search of an expert to help them find what they're looking for. Let's make YOU that expert! Create informative and entertaining videos that showcase your brand's value and expertise. Utilise Search Engine Optimisation (SEO) to get this evergreen content in front of prospects through your website and social media platforms.

  1. Keyword Search: What are your customers searching on Google or YouTube to learn more about your industry, service, or products? Use online keyword tools to find out what people search for when they're seeking your area of expertise. Use these insights to create videos that address their specific queries.

  2. Customer Pain Points: What problems do your customers face? Identify the common pain points and challenges they encounter related to your products or services. Create videos that provide solutions to these issues, positioning your brand as a problem solver.

  3. Your Best Advice: What information can you share with your target audience to enable them to make better decisions? Provide valuable top tips and insights in your videos to position yourself as an expert in your field.

Phase 2: Boost Engagement

Now that your prospects are aware of your brand, the next step is to hold their attention and increase their engagement. Provide valuable and actionable video content that your prospects will find so valuable that they wait in anticipation for you next video. This ongoing conversation across multiple channels helps your prospects build an emotional connection with you and learn to love what you stand for.

  1. Frequently Asked Questions: What are the frequently asked questions from your new and existing customers? Use customer inquiries as inspiration for creating educational and informative video content.

  2. Competitor Analysis: What are the best and most popular pieces of content your competitors have produced? Leverage that popularity by producing similar content or identifying gaps they may have missed.

  3. Trending Topics: What topics are trending or relevant in your industry? Stay up-to-date with industry trends and create videos that address current topics or concerns.

Phase 3: Convert Prospects

At this stage, your videos are designed to make the sale happen, but remember, they should still focus on building trust. Avoid being too salesy and focus on the value you provide. When your prospect makes even a tiny investment of time or money, it shows they are prepared to make a longer-term commitment to you. That's when you can market your business and flagship products or services. Create videos that help your prospects take the final step towards becoming customers.

  1. Make It Easy: What are the critical functions of your business that you could showcase through video content? Use videos to demonstrate your products or services' ease of use and value.

  2. Unique Selling Points (USPs): What sets your business apart from the competition? Highlight your USPs in your videos to showcase your brand's unique strengths.

  3. Video Testimonials: Who would you ask to provide video testimonials and why? Encourage satisfied customers to provide video testimonials that showcase your brand's positive impact.

  4. Case Studies: Go into detail about the successes of recent projects with case study videos. Build trust and credibility by letting potential customers see your offerings in action.

  5. Your Story: What do others need to know about your company history, culture, values, and team? Use storytelling to build a personal and deeper connection with your audience.

Phase 4: Improve Existing Customer Experience

Now that you have converted prospects into paying customers, your aim should be to turn them into advocates who will recommend you to others and maybe even take the time to film a video testimonial. Use video to provide an outstanding service by clearly explaining your process, how your products or services work, and overcome common questions or learning curves. This will enhance your delivery and build even greater commitment and trust with your existing clients.

  1. Customer Journey Improvements: What stage of the customer journey could be improved to reduce friction? Use video content to enhance the customer experience, empower your customer services team, and streamline your business processes.

By answering these questions and following this video content strategy guide, you will be able to produce purposeful video content that enhances your entire customer journey. Each video will serve a specific purpose, building brand awareness, boosting engagement, converting prospects, and improving your existing customer experience. Get ready to make better videos faster and create powerful connections with your audience!

Contact us today to embark on a journey of impactful video production!

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