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  • Writer's pictureLance Latchman

Top 10 Strategies for Effective Video Distribution: Unleashing the Power of Video

Updated: Sep 18, 2023


Video strategy session with client - cuecard productions

Welcome to this comprehensive guide which covers our Top 10 Strategies for Effective Video Distribution, where we will empower you with actionable ideas to maximise the exposure and return on investment for your video content. We aim to dispel the misconception that videos quickly lose relevance, and instead, provide you with strategies to optimise your video distribution techniques. Remember to tailor your distribution methods to align with your video's purpose and unique goals.


1. Optimise Your Website

Optimise your website with strategic video placements:

  • Feature videos prominently in your website banner to capture visitors' attention.

  • Strategically place videos throughout your website to enhance messaging.

  • Optimise videos for search engines with appropriate titles, tags, and descriptions.

  • Websites with videos are 53 times more likely to rank on the first page of Google search results. Videos also enhance user experience, storytelling, product demonstrations, and audience engagement.


2. Enhance Your Sales Process

Empower your sales team with compelling video assets:

  • Use videos in cold emails or LinkedIn messages to capture prospects' attention.

  • Share relevant videos before or after sales calls to enhance your delivery.

  • Incorporate videos into presentations and proposals for impactful pitches.

  • Utilise videos in everyday client interactions via platforms like WhatsApp.

  • Compelling video assets engage potential customers throughout the buying process, fostering understanding, trust, and higher conversion rates.


3. Harness the Power of Email Marketing

Incorporate videos into your email marketing strategy:

  • Embed relevant videos into personal and cold emails.

  • Alternatively, provide video links with engaging descriptions.

  • Launch a video email marketing campaign and retarget your existing database.

  • Include videos in newsletters to boost engagement and click-through rates.

  • Adding a video to your emails can increase click-through rates by up to 300%.

Here is a video example from Cornerstone Kitchen's email marketing campaign which promoted their new fine dining delivery service.


4. Leverage Your Email Signature

Turn your everyday email communication into a marketing opportunity:

  • Include a link to your most fitting video content in your email signature.

  • Alternatively, embed a video directly into your email signature.

  • Adding video to your email signature significantly increases click-through rates, leaving a lasting impression and driving higher engagement and conversions in your email communications.


5. The Winning Out-Of-Office

Make the most of automated out-of-office replies with valuable video content:

  • Provide videos or video links in your out of office message

  • Consider having several videos or video links to address different audiences, for example, new prospects, existing customers or even new job applicants.

  • Adding video content to your out-of-office message fosters creativity, enhances communication, and boosts engagement and memorability.


6. Engaging Blog Content

Create engaging blog content by leveraging videos:

  • Transcribe your videos to create compelling written blog posts.

  • Embed the same video within the blog post to enhance engagement.

  • Turn blogs into downloadable PDFs in exchange for contact details.

  • Optimise blogs with relevant titles, keywords, and descriptions.

  • Blog posts that include videos receive an average of 200% more inbound links compared to text-only posts, boosting engagement, share-ability, and SEO.


7. Social Media Amplification

Amplify your video reach by strategically using social media platforms:

  • Share your videos as general posts across multiple platforms.

  • Pin your video to the top of your Facebook page for increased visibility.

  • Leverage Instagram highlights to showcase valuable content.

  • Create reels for Instagram, TikTok, and YouTube shorts to cater to specific audiences.

  • Join relevant niche groups and share your videos for targeted exposure.

  • Statistics show that social media posts with videos receive 48% more views compared to those without videos.


8. Leverage Client and Partner Networks

Amplify your reach by asking clients and partners to share your videos with their network:

  • Share your most fitting videos with your clients and partners, and ask them to forward it onto those who they believe need a service like yours, as well as sending on the videos whenever a new opportunity arises. Letting you know who they've forwarded it to, also gives you the ability to follow up and convert those contacts into leads.


9. Amplify Reach with Paid Advertising

Consider investing in paid advertising across social media platforms:

  • Amplify your ability to attract, convert, and retain your target audience.

  • Seek expert assistance to optimise your paid advertising strategy for maximum impact.

  • Paid advertising scales and accelerates campaigns for maximum effect, increasing brand visibility and positioning.

Here is a video we produced for Skirting World, which yielded great results in one of their advertising campaigns.


10. Leverage Videos for Awards

Showcase your work using videos when applying for industry awards:

  • Submit videos with awards entries to effectively communicate your achievements.

  • Utilising videos in award submissions increases your chances of standing out and winning recognition for your work.


Remember, this guide provides numerous strategies to repurpose and maximise your existing or future video content. Be strategic in your approach, track and analyse key metrics, and leverage insights to refine your distribution strategy and optimise future video content.


If you need further assistance, contact us at lance@cuecardproductions.com

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