YouTube is the second-largest search engine globally, offering immense potential for businesses to reach their target audience. As a video production company, Cuecard Productions understands that while the quality of content keeps viewers engaged, search engine optimisation (SEO) is what places your videos in front of the right people and drives conversions. In this blog, we break down optimising youtube videos for maximum impact.
However, before diving into video optimisation, it's crucial to create content that resonates with your audience. If you need guidance on crafting valuable content, explore our guide 'How to Create a Winning Video Content Strategy,' which will help you to uncover the most valuable video content ideas for your business.
Here are essential steps to enhance your video's discoverability and convert more viewers into subscribers and leads for your business:
Title
Create enticing video titles that are relevant to your content. Front-load your title with the most important keywords as YouTube reads and prioritises from left to right. Include something intriguing at the end to prompt viewers' curiosity, like 'How to Optimise YouTube Videos - What You Need to Know!
Tags
Tags are the same as hashtags on other social media platforms. Select relevant and targeted tags that align with your video content. These tags should be used in your video's description as well. Remember to stay true to your content, using irrelevant tags may harm your video's performance. For keyword recommendations you can use www.moz.com or: www.semrush.com.
Description
Optimise your video description to include the first 200 characters that contain your title and tags. This boosts your video's discoverability. Afterward, add links, contact details, and other engaging prompts to direct viewers to your website.
Thumbnails
Design custom thumbnails that are visually appealing and encourage clicks. Thumbnails play a significant role in attracting viewers and increasing click-through rates. Use catchy visuals and if neccessary text that highlights the essence of your video.
Closed Captions
Adding closed captions enhances accessibility and SEO. A considerable portion of viewers watch videos without sound, and closed captions also help search engines identify keywords from your speech.
End Screens and Cards
Leverage end screens and cards to promote other relevant content, playlists, or external links. Choose content that complements the video viewers are currently watching, increasing engagement and channel exploration.
Leverage Analytics
YouTube's analytics dashboard provides valuable insights into your video's performance. Monitor watch time, audience retention, and demographics to fine-tune your content strategy and boost engagement.
Bonus Tip
YouTube can also be used as free storage for video content. Share videos with targeted prospects quickly by using the 'share' button underneath the video to copy the link and share it directly. These links can also be embedded into your website, leading viewers to your YouTube channel for more content.
To further enhance your video marketing strategy, explore our 'Top 10 Strategies for Effective Video Distribution.'
Whether you're using Cuecard Productions to produce your video content or not, we hope that this guide serves you well. If you would like to save time and effort while optimising your YouTube channel and videos, our social media management team can take care of all of this for you. Book a discovery call with us today at lance@cuecardproductions.com
Remember, optimising your YouTube videos is the key to unlocking untapped potential and taking your brand to new heights of recognition and success. Start implementing these strategies today, to maximise on your video content!